A passionate voice pleading for the end of plastics pollution
A few days ago, I had a moving conversation from my video-audio podcast Imaginize.World.
A sense-making approach means seeing plastic as a material with a life cycle, not an item.
This completely changes the perspective and provides clues as to how we can better end plastic pollution.
One idea: Nirere Sadrach describes “brand audits” where discarded pieces of plastic are picked up, labeled by brand, and added up to see which big corporations are doing the most harm. Coca Cola is one of the winners.
Listen to Nirere Sadrach’s impassioned plea “Now is the time” on YouTube. This is the 10-minute version. There’s also a full version.